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Implementation of Social Media for Dissemination of Research Activities at the Center of Excellence in Remote Sensing Education and Research at Elizabeth City State University

Spring 2016

Keywords - Facebook, Twitter, Instagram, social media, research, CERSER, ECSU, promotion

Extended Abstract:(Word, PDF)


The Center of Excellence in Remote Sensing Education and Research (CERSER) at Elizabeth City State University (ECSU) was established in the spring of 2003 to develop innovative and relevant research collaborations focused on remote sensing applications to coastal, ocean, marine, and polar research. The program has supported various other projects through grants and collaborations with the National Science Foundation, Office of Naval Research, the National Aerospace and Space Administration, and other various government and educational entities.

CERSER has utilized the web site located at to provide documentation of research activities to funding agencies, faculty, students, and event attendees from its inception. This site provides information regarding past, current, and future events as well as research conducted by students in the program and with affiliated universities or government agencies. The sister site located at is the original location used for documentation of information from previous and current research projects under this program and remains active today.

In order to reach out to a broader audience, the implementation of social media was explored during this project. The goal of this research was to establish a social media presence on Facebook, Twitter, Instagram, and Google+.

This project explored the implementation of each social media application and identified appropriate audiences and methods of disseminating information. The methods included what information to post, when to post it, and how often to share. Best practices were taken from both educational and commercial sources