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Factors Affecting the Way Consumers Purchase Athletic Footwear

Team Mentor: Dr.Vinod Manglik

Directors: Dr.Cheryl Lewis & Dr.Linda Hayden

Team Members


Peter Eley, Junior/Mathematics Major
Tashia Tillett, Junior/Mathematics Major
Charmaine Morgan, Senior/Applied Mathematics Major
 Senior/ Applied Mathematics Major

ABSTRACT

The purpose of this research project is to conduct a study to determine which factors effect the way consumers purchase athletic footwear. This research is beneficial to the manufacturer by telling them what is needed to please their target market. In turn, the use of this data will afford the opportunity to have the competitive edge on their competitors. The most effective way to find out the answers to these questions is by a specifically designed questionnaire. The data collected will be analyzed statistically by using the techniques for categorical data. Chi square procedures will be used to determine the significant effects. the primary factors which influence the consumer decision-making process are the type of shoe, the brand name, and the shoe price. Other variables that may play a role in the selection process are age, race salary, and sex. In this study, the independent variables are race, age, and sex. The dependent variable will be the cnsumers preference for the athletic footwear.

McNair Scholars Hard at work.